In our search to uncover hidden gems and designers who are paving their own way in this world, we stumbled across a young, up-and-coming designer on the block, Rachel Loh founder of an independent label still. products.
If you have not heard already, still. products is a coming together of a desire to fill the void left behind by fast fashion and the ever growing need to have something close to the heart to hold on to.
As we speak to Rachel about her brand, we discover that she has many desires and ambitions for her
brand to achieve. The products she creates stem from a want to create stories and each
product is made with meticulous consideration towards functionality.
Rachel says: I was tired of going into stores and purchasing pieces that were so cold and indifferent. I yearned for something that was created with a purpose to put something out there in society to change lifestyles, to create something that someone could look back and feel closer to the product and the maker.
When asked what inspired her designs and how she created them, Rachel laughs and replies that as a result of not coming from a fashion background, she had to think harder thus the creation of the envelope clutch which required no sewing whatsoever.
It is surprising yet admirable when we hear from her that she makes each piece by herself and designs them too. It is a passion that drives her to spend long hours each day creating new pieces or simply producing orders for her customers.
When asked if there has ever been a time when she has wanted to quit, Rachel says “I do doubt myself sometimes but I enjoy what I do. Every time I think that, I get more satisfaction and find true joy through my work and the prospect that each customer walks away with something to share is more than enough to help me believe in me.
Rachel Loh | Creative Director