If you’ve ever sent a design to the printer only to have it come back looking totally different than you expected, congratulations-you’re a graphic designer. At some point, every designer has a project that comes off the press with colors that don’t match, details that look smudged, or some other problem.
It’s easy to blame bad printing when these things happen, but the problem likely started in the design studio. The truth is, most designers never learned how to choose the right printing techniques. They know all about colors and typography; they can blend any elements into an amazing design in their software.
But when it comes to printing those designs, they’re messing up. And it’s probably happening in one of these three main areas:
They’re not familiar with the way CMYK ink colors work versus the way PMS ink colors work, so the printed colors don’t match the design.
They’re choosing textured imprints like foil stamping or embossing that don’t work with intricate designs.
They’re picking a colored paper stock that distorts the ink colors, or a smooth paper stock that doesn’t take textured imprints well.
The creative team at Company Folders wants to help you avoid making these costly mistakes. They’ll teach you how each popular imprint methods works, how it impacts your design, and which type of stock pairs best with it.