We chance upon this lovely online store that makes it easier for its customers to do good and look good as well with the fair-trade jewellery hand-crafted by marginalized artisans around the world.
Introducing Anchora Collective, a multi-label fair‐trade jewellery social Enterprise that hopes to foster a positive social impact through its business, while also satisfying a personal desire for beauty and wonder.
Anchora Collective & Social Conscious
Anchora’s approach to business is to alleviate global poverty and promote sustainability by supporting fair trade. Anchora aims to educate and empower disadvantaged producers and connect them to a market, so they too can participate in global trade.
We deliberately work with marginalised workers who have a higher than usual barrier to employment, in order to help them move from a position of vulnerability to security and economic self-sufficiency.
I believe that connecting our values and beliefs with the way our money is spent has the power to bring about significant change, and I aim to create accessible opportunities to raise consciousness for fair trade and inspire people to think about their purchases differently,” said Cheryl Ou, founder of Anchora Collective.
Anchora’s collection of fair‐trade jewellery and accessories are hand‐crafted by economically disadvantaged artisans, most of whom are women, in developing countries such as Indonesia, Cambodia and Kenya using an array of recycled materials such as unexploded ordnance (i.e. landmines, bombs and bullets), discarded cow horn and repurposed Lucite.
The products’ fair trade certification ensures that all artisans are paid fair wages, are working in safe conditions and are being treated with respect and dignity.
Behind the scene
Cheryl Ou, the founder of Anchora Collective, an entrepreneur since she was 22 years old, and even won the Spirit of Enterprise award in 2008 when she was just 25 years old.
I’ve been fortunate to be a part of a few successful start-ups and gain the interest of several investors, however, I’ve always felt that there was more to running a business than purely making profit. After several years of ad hoc volunteering, I now hope to create a more sustainable platform to reach out to the less fortunate for the long term.
The work I’m doing with Anchora is by no means a donation, as I believe that charity, however laudable and noble, is non sustainable. I aim to empower our producers to help themselves through dignified skills training and employment.
The jewellery trade is just the first step, and I hope to diversify into more industries in future to be able to help a wider net of people.
Featured alongside the products on Anchora’s website is a short background on the designs and artisans behind the product, an initiative that hopes to inspire consumers to find out more about how and where their future purchase is made.
Anchora’s Jewellery can be purchased from www.anchora.co and
The Nail Social (@ 42 Haji Lane, 2nd Level) from Jan 2015 onwards