Brand logos are more than just a pretty picture for customers to look at. They’re the most recognizable symbol a company can have-they serve as its corporate face when interacting with clients. So redesigning a logo means you’re going to be changing the face that those clients know and love.
In an age where society is rapidly evolving, all this change can be upsetting to some people. They want to be comforted by the old familiar sights—which means they might not take kindly to the idea of adjusting to a new logo for your brand.
While it’s important to consider your customers’ feelings, the reality is that brands do change, and they need logo redesigns to reflect those changes. Your job during a logo redesign is to balance your company’s need to grow with the customer’s need to stay the same. It’s a tough job-but it’s not impossible if you have the right mindset.
Think of your logo redesign less like plastic surgery and more like a makeover. You’re not reconstructing the entire logo; you’re just enhancing the features that are already there. To show you how that’s done, the team at Company Folders has put together the best tips for redesigning a logo. Read on to learn how you can create a fun new design that plays up your old logo’s best features.
*This is a sponsored post by Company Folders, Inc.